Challenge: Delights Cultivated is a family-owned brand dedicated to promoting natural healing through fruit, vegetable and plant juices. How should my logo look?
Insight: Various colors found in nature play a part in her logo to display the assortment of vegetables, fruits and plants she utilizes and the variety of flavors she is able to produce. Very essential elements like the sun and a leaf also play a prominent visual role in the logo to convey that growth, prosperity and nature's nourishment are the sole purposes of the business. The logo and wordmark typography is intended to be welcoming and friendly with a hand-drawn, vintage grocery store signage style inspired by farmer's market labels.
Execution:
/ Graphic Design [Adobe Illustrator]
/ Logo Design
/ Graphic Design [Adobe Illustrator]
/ Logo Design
Role:
/ Freelance Graphic Designer
/ Freelance Graphic Designer
