Challenge: What is an interesting and compelling way to promote the Proto Hooded Pullover?
Insight: Proto intends to make high-quality products for those who value intentional and considerate design, sustainability and transparency. Hoodies give a sense of focus, achieving goals and precise execution. Proto is presenting 13 one-of-one hooded pullover sweatshirts, each handcrafted from up-cycled clothing. This campaign shows one designation of the sweaters use; a designer working on his craft, and its association, appreciation and connection with the natural world.
Execution:
/ Graphic Design/Animation [Adobe After Effects]
/ Campaign Concept + Marketing Strategy
/ Art Direction
/ Creative Direction
Role:
/ Graphic Designer [The Proto Collective]
Execution:
/ Graphic Design/Animation [Adobe After Effects]
/ Campaign Concept + Marketing Strategy
/ Art Direction
/ Creative Direction
Role:
/ Graphic Designer [The Proto Collective]
