Challenge: Grays Risk Management is a small-business providing intimate and devoted risk management analysis and development for companies seeking security and financial monitoring. How can my logo and icon be professional, but relatable?
Insight: Starting a new business is often referred to as being a gamble or taking a risk, similar to table games at a casino. The logo uses a die as brand iconography, referencing this risk and reward. The usage of shades of gray is a connection to the brand name.
Execution:
/ Graphic Design [Adobe Illustrator]
/ Logo Design
/ Stationery Design
/ Graphic Design [Adobe Illustrator]
/ Logo Design
/ Stationery Design
Role:
/ Freelance Graphic Designer
/ Freelance Graphic Designer