Challenge: University of Cincinnati Digital Futures building will serve as headquarters to Its Urban Futures enterprise-level programs: Digital Futures, UC Urban Futures Institute and UC Urban Ethics Center. How can UC use products to advertise this new, on-campus development to students, staff and the surrounding city?
Insight: Digital Futures utilizes a rare, asymmetrical geometric shape in its architecture and signage. The design and colors of the clothing and accessories uses this unique Digital Futures branding. The inspirational quotes placed on products frequently-used by students and professionals brings awareness to the purpose of the new development and provides incentive for support and purchase.
Execution:
/ Graphic Design [Adobe Illustrator + Adobe Photoshop]
/ Fashion Design
/ Product Design
/ Copywriting
/ Graphic Design [Adobe Illustrator + Adobe Photoshop]
/ Fashion Design
/ Product Design
/ Copywriting
Role:
/ Graphic Designer [Pentagram]
/ Graphic Designer [Pentagram]
