Challenge: How should MGM Grand Casino promote its featured restaurant, Craftsteak, to potential visitors?
Insight: Tom Colicchio's Craftsteak features a variety of cuts, ages and grades of antibiotic-free beef. Complementing the steaks are a delicious selection of sides - simply prepared seasonal ingredients as well as mouthwatering versions of steakhouse classics. The campaign establishes a sensory alignment between the thrill of the chance to win big money and an awesome dining experience.
Execution:
/ Graphic Design [Adobe Illustrator + Adobe Photoshop]
/ Campaign Concept + Marketing Strategy
/ Copywriting
Role:
/ Student [Communication Design II]
Execution:
/ Graphic Design [Adobe Illustrator + Adobe Photoshop]
/ Campaign Concept + Marketing Strategy
/ Copywriting
Role:
/ Student [Communication Design II]
