Challenge: How can Proto consistently promote its high-quality products and the earth-first brand mission simultaneously through engaging visuals?
Insight: Proto is made up of diverse creatives who make high-quality products for those who value intentional and considerate design, sustainability and transparency. They are creating new pipelines, new ways of sourcing materials and new collaborations with like-minded creators to bring considered products to market. They believe a collective pursuit is critical to sustain long-lasting positive change for the environment.
Execution:
/ Graphic Design [Adobe Illustrator + Adobe Photoshop + Adobe After Effects]
/ Campaign Concept + Marketing Strategy
/ Art Direction
/ Creative Direction
/ Social Media Paid Ads
/ Email Design
/ Copywriting
Role:
/ Graphic Designer [The Proto Collective]
Execution:
/ Graphic Design [Adobe Illustrator + Adobe Photoshop + Adobe After Effects]
/ Campaign Concept + Marketing Strategy
/ Art Direction
/ Creative Direction
/ Social Media Paid Ads
/ Email Design
/ Copywriting
Role:
/ Graphic Designer [The Proto Collective]
Design Exploration / Photorealism
Email Design
Promotional Product Social Media Content Design
Product Design [Proto x Sunset Beach Hotel Socks] + Signage Design
Promotional Product Social Media Content Design +
Creative Direction + Modeling
Creative Direction + Modeling
