Challenge: How can Verizon make its iconography design original and personal to the Verizon brand identity?
Insight: The Verizon logo icon is based on a geometric pattern called a diagrid. The diagonal angle of Verizon's logo icon could be applied to its icon family, working as both static on the app and animated hover effects on desktop web pages.
Execution:
/ Graphic Design [Adobe Illustrator]
/ Brand Identity Concept
/ Graphic Design [Adobe Illustrator]
/ Brand Identity Concept
Role:
/ Graphic Designer [Pentagram]
/ Graphic Designer [Pentagram]
