Challenge: What is an interesting, eye-catching way to promote WD-40's capabilities in an advertising campaign?
Insight: WD-40 is a product popular for its ability to lubricate rusted metal, bringing old things back to it's vibrant and lively form and function. This ad campaign dramatizes WD-40's capabilities by correlating its proficiency to resurrection. The imagery displays decay over a long period of time and the font and headline is bold and striking.
Execution:
/ Graphic Design [Adobe Illustrator + Adobe Photoshop]
/ Photo Editing
/ Out-of-Home Ads
/ Copywriting
/ Graphic Design [Adobe Illustrator + Adobe Photoshop]
/ Photo Editing
/ Out-of-Home Ads
/ Copywriting
Role:
/ Communication Design/Advertising Student [New York City College of Technology]
/ Communication Design/Advertising Student [New York City College of Technology]
